Rob Woodland and Keith Eichmann crossed paths in 1998. Keith had an obsession with electrons, Rob an obsession for sonic purity and musicality. Together they shared a passion for high performance audio. The result was Eichmann Technologies International now ETI Audio. Keith focussed his attention at the atomic level with a commitment to not only preserving, but enhancing electron flow. The sonic results from the application of his theories were ground breaking. The revolutionary ideas represented a paradigm shift in cable and connector design, forever raising the benchmarks for sonic performance.
In 2001 the premiere product, the BulletPlug, was introduced to rave reviews around the world. Hi-Fi Plus magazine from the UK reported: “The benefits are huge, HUGE! They transform the performance of affordable cables, and I can’t wait to hear them on serious leads.” In the same year, a range of cables was introduced under the eXpress label. They were the first to incorporate the famous Eichmann Ratio, in which the return conductor has a carefully calculated greater cross-sectional area and mass than the signal.